All You Need To Know About Woocommerce

E-commerce is one of the most profitable online business opportunities on the Internet today. In comparison to traditional brick and mortar businesses, e-commerce site requires minimal start-up cost and is relatively low-risk. However, that…

Email Marketing: 1 Easy way to Increase Sales

While starting a business today is much easier than before, running a successful business has proven to be a quite challenging task. There is strong competition in every market and business owners are constantly looking for a way to increase…

8 Tips to prepare a killer email marketing campaign

A lot of businesses struggle with finding the right email marketing campaign tips. There is a reason for that, doing the right email marketing campaign can bring significant growth, it is not easy. Every person is subjected to tons of email…

Why do you need Lead nurturing?

Generating leads is only one part of the marketing world. You also have to focus on providing constant value and quality to your leads. This is what lead nurturing is all about, providing quality and useful information at the right time to the…

What is lead scoring?

If you're somewhat into digital marketing, or you run your own online business, you must have come across the term Lead Scoring. But what does this do, how can it help you and is there a way to make the best out of it? Imagine spending 30%…

What is the scarcity principle?

The Scarcity Principle is not a fictitious online marketing tactic. It is based on the economic value of Supply and Demand. We live in a consumer society, so if you have a company that wants to grow, you need to generate demand and grow your…

Payments broker vs ISO vs payment processor

I’ve read several articles and posts about the matter relating to various terminologies used in the payments industry. Terminology that covers different types of entities whose ultimate role is to provide merchant accounts to online businesses.…

8 Customer retention strategies for all online businesses

Entrepreneurs who conduct business ventures over the Internet must have a solid plan in order to grow their dream. This plan must contain specific strategies that are carefully developed and tested before they are implemented. Of course, customer…

3 things to know about recurring billing

For those that still wonder what is recurring billing, the answer is that recurring billing is a useful feature that is available by most payment getaways in order to automatically collect fees from cardholders or vendors. Recurring billing…

Merchant Account vs Bank Account – Explained

If you are just starting your business the dilemma merchant account vs bank account would have crossed your mind. Figuring out ways for processing credit card payments, paying bills or depositing cash can be a confusing and time-consuming process.…

Top 10 marketing tools that will help grow your business

As the e-commerce business grows, several nifty e-commerce support tools are also on the rise. Marketing tools, metaphorically speaking, are your daily hammer and screwdrivers that you must own in order to efficiently grow your business. Here…

How can I accept credit card payments?

According to latest surveys, the majority of customers choose credit cards over cash and cheques as their primary means of payment [1]. If you are selling any kind of products or services, you must accept credit card payments! If you are asking…

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