Tag Archive for: Online business

10 PERSUASIVE TECHNIQUES TO CONVINCE YOUR ECOMMERCE CUSTOMERS TO BUY

If you own an ecommerce store acquiring more customers is essential to your business. But did you know that convincing a customer to buy is the real deal? Here are some techniques to convince customers to buy. 

The web is bombarded with tricked-out strategies that manipulate SEO or convince owners to create viral Youtube Campaigns to win customers. They overlook the basics and forget that in the modern world customers are subject to persuasion techniques, cognitive biases, psychological theories, etc.  

Having a solid foundation of excellent persuasion technique will give you an edge over your competitors. It will provide a deeper insight into why your visitors buy and the reason why some abandon the cart. Here is how you convince your customers to buy your ecommerce product; 

#1. USE THE POWER OF RECIPROCITY 

Ever received a gift from a friend that left you feeling obligated to return the favor? That is called the power of reciprocity. However, in this case, you have to take it a step further. Once you have offered an irresistible gift to your customers, don’t wait for the voluntary act from them. Take the opportunity and ask for the favor in return.  

Customers like bonuses, they help them to build compelling emotions around the brand. When customers receive bonuses they feel appreciated and happy. They find reasons to strongly connect to your brand.  At this point, they feel more obligated to return the favor by buying more from your store.   

In addition to bonuses, you can offer your customers a tripwire (a low priced product that is irresistible). This product should be designed not to bring profit but to convert a visitor into a loyal buyer.  

Alternatively, offer discounts and free gifts. This could be a welcome discount, product samples, free shipping, or a surprise free gift shipped with the ordered product. Moreover, you can pamper your existing customer by sending them appreciation notes and cards.  

#2. ENTICING PRODUCT SUMMARY 

Do not overlook the importance of a compelling, well-written, and detailed product description. Nowadays, online customers rely heavily on the web to learn about the products they want. Unless they get enough details they won’t be convinced to buy the product. For this reason, if the product description is lacking they will take the business elsewhere.  

Unturn all the stones and give rich descriptions using a simple and clear language. Explain every product feature and do not forget to include specs such as weight, measurements, materials, and the sizing charts. Give the information in bullets points to make it easily digestible. It’s paramount to articulate the superior value offered by the product features and how they enhance customers’ lives. Be specific and straightforward in your language of benefits but practice the highest standard of honesty.  

#3. UTILIZE VISUALS 

The description of the product is incredibly important but remember “a picture is worth a thousand words”. A rich product description is to be accompanied by quality product visuals.  

Produce large images that can be zoomed easily. The images should be of high resolution, free of clutter, and well-fit. The images should also be taken from different angles for easier identification of the product.  

Besides, the up close shots should include images of the product in its lifestyle setting ( the place where the product is used by the consumer). This will easily convince the customer since it makes them visualize utilizing the product in their everyday life.  

If your pockets are deep enough, set a budget for videos. This can be particularly effective for providing value-based descriptions and showing off 360 degrees product views in an incredible visual format.  

#4. PROVIDE SOCIAL PROOF 

Even before the emergence of the social media, humans were naturally social. For this reason, they are influenced by their peers, especially if they highly regard them. Its social proof that makes your customer to base their buying action on the actions of those around them.  

Studies have shown that 7 out of 10 online shoppers trust online reviews. Moreover, over 6 out of 10 online shoppers are motivated by positive reviews to buy a product. Share counts, reviews, testimonials, and ratings contribute immensely to the social proof.  

Invite customers to give written reviews both positive and negative. Although it’s very tempting to remove the negatives reviews, you are better off letting them stay on your site. This is because customers will become suspicious if they only find positive reviews on your site. Instead of weeding out the negative reviews respond to them in a more constructive way. It helps to clear your brand image and enhance the user experience.  

In addition, it’s important to pay attention to what others say about your brand outside your site. Visit sites that exist explicitly for product reviews in a specific industry. Respond promptly to all the valid complaints.  

#5. LIKENESS 

Customers are simply tempted to say yes to a product they like. This is influenced by two factors; one is the physical attraction. Studies have shown that if something or someone is physically attractive it is more persuasive. Two is a similarity. Customers are persuaded by products they can familiarize with.  

When it comes to ecommerce, the two factors can be translated into your store design. If you have a cleaner and more attractive site design, it will help you to convert quite easily.   

#6. ATTENTION BIAS 

Online shoppers feel more attached to emotionally stimulating factors. They pay more attention to such product and downplay the others. So where do your products fall? Do they stimulate emotions? Or have you attached an emotion-evoking visual and messages to them? 

Conduct rigorous qualitative research and determine the emotional state of the visitors arriving on your site. Are they desperate or stressed when seeking the right solution? This will enable you to either take advantage of the visitors’ natural emotional state or change it to perfectly convince them to buy. Focus your energy on writing copies that will make an effective emotional appeal. 

In addition, customize your product images, font, and color since they hold an incredible emotional value. Be purposeful and authoritative when choosing these factors.   

#7. PAMPER YOUR EXISTING CUSTOMERS 

Existing customers are the most valuable asset you have. Therefore, as you pursue more conversions do not overlook their importance. Studies have consistently shown that it’s easier and less expensive to convince your existing customers to buy than it is to attract new clients.  

For this reason, it’s important to sweet talk your existing customers. Make follow-ups after the customer purchase and thank them for their action. Add all the existing customers to an autoresponder sales funnel. This will make it easier for them to take advantage of the product offers, enjoy discounts, buy upgrades, or be part of a reward based referral program.  

#8. CREATE A BUZZ 

Your product might not sell without being advertised. High-quality marketing campaigns convince more customers to buy. Actually, products that sell best are backed by a strong marketing strategy.  

By generating a buzz around the product, you make it known and create credible traffic to your site. Some of the best way to generate excitement include; publishing press releases, content marketing, email marketing, influencer shares, and pulling PR stunts.  

#9. CONSISTENCY 

This is very important if you are looking to maintain momentum. It’s as simple as the name suggests, once you commit to offering something you should maintain your stance. Customers buy more from sites with actions and thoughts that are aligned.  

Remember once a customer makes a commitment they start engaging in self-persuasion. They justify their actions not only to themselves but also to their peers. One of the best ways of maintaining consistency is listing your business beliefs and attracting customers of similar ideas. If the beliefs resonate with your visitors, they will be convinced to buy. 

#10. BE REACHABLE 

If you want to record more conversion, you must be easily reachable. Provide the exact and correct name of your business and the contact details. In addition, provide the link to your social media links to help your customers to stay in touch.  If you are easy to find customer will frequently visit your site at the expense of your competitor. Get the right support channel for your online business and the benefit will trickle down to the conversion rate.  

CONCLUSION 

It’s not easy to turn visitors or potential customers into buyers or faithful customers. However, if you come up with a robust strategy based on the highlighted actions you will be amazed by the results.  

All the strategies are in line with the basics of your ecommerce conversion. But do not be inclined to neglecting them, they play an important role. They have the ability to make or break the growth of your business. The strategies form the foundation for some of the fancier conversion tricks. Once you have them in place you will be in a stronger position to attract more customer, retain existing ones and convert more easily.  

The strategies have proved their importance in ecommerce and are truly worth experimenting with. If you want to stand out and go beyond the regular, the strategies above give you the best way to build customer loyalty and increase the conversion rate.  

Critical eCommerce Failures You Need to Avoid

Common Critical eCommerce Failures and Mistakes You Need to Avoid

Everyday eCommerce Businesses face different confrontations online. One of the biggest challenges you face is to get your product sold, as this is the sole purpose of starting an online shop right. However, did you know an e-commerce store is not only about sales conversion?

What your e-commerce store does is open up doors to a new world not only for your products but makes your brand known globally for all to see. To help you face the difficult challenge of getting your brand known we are here to help you avoid disappointments made by many other online businesses.

We have identified critical eCommerce failures you need to avoid, and the best procedures to follow making your online business a winner.

Avoid these mistakes and generate sales

Do you have an e-commerce online shop or are you starting out? No matter what your needs are by avoiding the following mistakes you can start generating sales in no time. The secret is to pay attention to the development and maintenance of your website by avoiding the following mistakes:

Avoid choosing the incorrect platform 

This is critical as choosing the incorrect platform leaves you vulnerable and you need to choose a platform that sells in the best possible manner. You can find many free trials available from great e-commerce platforms such as WooCommerce, Magneto, and Shopify to name a few.

Another important factor is to strategize making sure each part is outlined and in the best interest of your company online. This you can do as follows:

  • Recognise your buyers and market
  • Request feedback from customers
  • Make sure every process is transparent
  • Target your mobile audience
  • Think Social-media
  • Make sure policies are in place
  • Ensure you provide your customers with a great service and support

These are only a few important steps to help improve your online business online. However, there is one more thing. Have you ever used an online shop only to find the images of products are misleading or you can barely make out what it is? You have!

What happens you are not interested in buying the product, as it is not aesthetically pleasing? Make sure you have clear images available for your customer to enjoy a visual shopping experience leading to sales.

Add Trust Factors

Imagine, you are buying a pair of shoes from an online shop and there are no trust factors in place. Are you going to buy with your credit card from them? No, as they have not built a trust with their clients. Make sure your clients can trust using your e-commerce platform by enhancing it with the Terms of use, Privacy Policies, SSL certificates, and Refund/exchange policies.

Ensure clients that their details kept confidentially and keep your platform design simple. Make sure product categories are easy to navigate through and align your CTA with the content. Further, you can add a section for product reviews as well.

Prevent Long Loading Times

There is nothing more frustrating than trying to view a website and it takes forever to load. If this happens, you have already decided to move on to the next available business displayed in the search engine.

Prevent this from happening with your e-commerce platform, as your customer will get as impatient as you do when waiting for pages to load.

You want instant gratification when shopping online and so does your customer. The platform needs to run at an optimal speed as this prevents you from losing potential clients.

Prevent Long Checkout Processes

Why do people use online shopping, because they can buy stuff in the comfort of their home? Further, they can avoid standing in long checkout lines at shops. So why should your online checkout process be so long? Avoid this from happening at your e-commerce shop, as clients want their purchase to happen quickly.

Keep the checkout process short and sweet, as this will ensure the customer returns. Make sure the customers billing and shipping information handled as quickly as possible and provide them with a confirmation to finalise their purchase.

Avoid displaying incorrect information

As your website reflects, your brand and business provide them with grammatical free errors. Make sure the products you are selling have the correct information as displaying incorrect information can harm your business in the end.

Make certain to display your business information, with a company logo, contact details and more. This builds a trust between your company and a client.

Provide an Excellent Customer Service

When a customer cannot reach you, they lose interest in your business and go elsewhere. Try to provide contact times and respond to customer queries as soon as possible. Set up a chat service where possible as this offers clients the best service possible.

Prevention is better than cure

Avoid spamming your customers

Have you opened your mailbox lately, only to find it is full of spam emails? What do you do with this mail you trash them? Using e-mail marketing is an effective way to advise your clients on new products and information.

However, as you do not like receiving the same mail over and again avoid doing this to your client. If you want to use e-mail, marketing personalises the email to your client. Send information based on your customers’ needs.

Avoid using too many POPUPS

Did you know you only have 15-seconds to keep a potential client mesmerised in buying your products? How does one do this with POPUPS as it allows new customers to receive important information about your product and you receive their personal details?

Nevertheless, there is a downside, as you know how frustrated you can get when these POPUPS keep popping up. Keep your customers happy and avoid overusing this feature.

Remember the free goods

Everyone likes a freebie even you. Never deprive your customer of free items such as specials, discount, and free shipping. Offering free shipping is one of the best marketing strategies as the sales from your client is most likely to happen more often in future.

Never underestimate mobile technology

Moreover, never think too little about mobile technology, as it is the future for your e-commerce business online. More people are using their mobile devices to make online purchases and you can reach a wider audience when making your website mobile friendly.

Final Thoughts

Lastly, never underestimate the power of social media, as this is the best tool to use for marketing your products online. Promoting your products on different social media platforms is a serious task. You need to be cautious not to oversell your products and services. Maintain the loyalty of your followers, customers, and fans and do it the responsible way.

Once you have used all the above tips to prevent commerce mistakes, make sure to set up a Search Engine Optimisation strategy for people to find you on Google. Have a solid SEO plan in place by using the correct keywords on your site, products, images and more.

Further, measure your performance on a regular basis by checking your key figures such as products sold, total visitors, and revenue. This is where you need to get your business on board with Google Analytics and crucial to making a success of your e-commerce business online.

Don’t forget to check out some more tools that can help you grow your business. Read our article about top tools that will help you grow

Security Tips to prevent your eCommerce Business Being Hacked

The hottest topic online is security breaches in eCommerce Businesses. Always keep an eye for hackers and implement some of our security tips to secure your eCommerce online business from hackers. The likeliness is if you have an open source platform, cyber theft can happen. Hackers are always busy trying to find new methods to steal important information from your clients, especially their account numbers to personal information.

Have you ever shopped online and thought to yourself, “How safe is this eCommerce website you are using?” We all have and the same applies to your own online shop. You want to keep your customers happy. Further, you want your clients to return and this happens when you keep their sensitive data safe.

You need to protect your business information and vulnerable data of customers. Therefore, what can you do to prevent being hacked in your online shopping platform online? Sit back relax, we are here to help you with securing your e-commerce business online with the following security tips.

Securing Your Data Starts with the Platform

Whether or not you already have an e-commerce business, online or starting out you need to choose a secure e-commerce platform. Make sure you are using sophisticated technology to keep your website safe. The best online shopping platforms administration panel needs to be inaccessible and a secondary authentication for users help.

Did you know the majority of attacks take place with employee login credentials via phishing, social engineering, malware and more? Hackers use harmful software to capture passwords and usernames giving them access to important information stored with you online. Using a two-factor authentication will help prevent hacking and keep data safe.

Educate your employees:

How many times have you received an email with links and attachments? Many times and how often have you happily opened it- numerous times? Well, the same counts for your employees. They open emails, links, and attachments. It only takes one click to activate software sent from hackers.

This is why it is important to educate your employees, keeping them up to date with the different methods used by a cybercriminal. Here the best training is to create a realistic scenario to test your employees. Further, this helps you to determine common mistakes and improving them in the process.

Another way to help with prevention is to call in a third-party social engineer to help you understand your security policies and programs to prevent outsiders from gaining access to sensitive information. They will facilitate a breach exercise to make sure all your important policies are in place.

Make sure your employees change their password on a regular basis and make sure they use a strong password. Remind them not to store the passwords where someone can see or find it.

Does your hosting company back you?                                                      

Make sure you are using a trusted hosting company taking security seriously. Here you can look at the following security features to ensure you are using the correct hosting company backing you no matter what happens online:

  • If your web hosting company uses pre-installed RAID – this is a special system protecting your data and keeps files safe even if a server crashes. They may not include it with the different plans but offer it extra with an added fee.
  • Downtime on a web-hosting server is bad for business, especially if the downtime happens frequently. Here you can find out if the web hosting service you use offer reimbursements for downtimes.
  • Look if your current web host offers you some form of backup and best if you can use manual backups on a daily basis. Further, make sure what backup limit your hosting service offers. Read all the information related to the backup conditions before buying a hosting plan.

Use the SSL service

Have you done online banking before – you have what is the first thing you see when accessing Internet Banking? The website has a lock with https protocol in place giving you a secure connection.

Using an SSL Certificate on your website is a great way to keep your information safe. This service is necessary for any eCommerce business. The program includes small data files that bind a cryptographic key digitally and keeps the detail organised.

Further, it keeps credit card transactions, logins, and data transfer secure. Even the social media sites these days are using SSL Certification.

Implement PCI-DSS

Put the PCI-DSS on your e-commerce site. This is a helpful security standard and known as the Payment Card Industry Data Security Standard. Why is this so important? If you deal with the leading credit card brands from the major card schemes this policy increases the control related to a client’s data and helps to reduce the risk of credit card frauds.

Read more about PCI-DSS in our previous article PCI-DSS Compliance: A Basic Guide.

Prevent storing delicate data:

You do not need to store millions of data on your client. Prevent storing the information related to their credit card such as the:

  • Credit card number
  • Card Verification Value code (CVV2)
  • Expiration date

Use an AVS system:

You want to keep your client’s information protected when they use your payment service online. However, have you thought of yourself when a client pays their goods? You can become a victim of fraud as you send out the product bought without receiving the money.

This is where the Address Verification System known as AVS is handy. The system verifies addresses against their credit card information. This helps to verify credit card data, such as the clients billing address and Zip code against their account billing information.

In turn, this protects you from fraud why – because if the information does not tie up with the information provided to the credit card the transactions declined.

Keeping your site secure

For protecting your e-commerce brand online, utilise a WAF (Web Application Firewall.) This protects your site from different attacks. If you are using a platform such as WordPress make sure to keep the security patches up to date.

All plugins used needs to be the latest version and install a premium security plugin in case something happens to go wrong. Backup your entire site to an off-site storage and can be done automated. No matter if, you use a WordPress or Magento conduct security patch updates regularly.

By adding additional layers of security to login boxes, contact forms and search inquiries help to take measures in preventing a cyber attack. On the other hand, you can implement a Distributed Denial of Service (DDoS.) With this handy feature, it keeps track of frequent attacks happening. Turn to a cloud-based one and a DNS service as this helps with bringing down operational costs.

A DNS hosting site can help you with improving your Internet-based system as it supports transactions and communicates online.

Keep Track of Orders

Although hacking methods have changed, you can still find old school frauds taking place, especially with credit cards. Use a tracking system to keep track of orders shipped as this helps you to avoid chargeback frauds when clients submit a false claim of no-shipment.

With a good tracking system and a proof of receipt, it helps prevent criminals from taking advantage of your online business. Further, restrict third-party advertisements and links. This can harm your business as it may lead your clients to unsavoury online practices. This keeps you safe from malicious processes or codes other companies may be using.

Final Thoughts

You may feel your e-commerce business does not stand a chance against hackers online. Wrong the important thing to remember is that vulnerabilities vary from one company to another and depends on its size. If you own a small or medium sized business with a relatively small to medium sized client base, you can prevent attacks from happening with these simple steps.

Always stay ahead with the latest security measures and take precaution to prevent this from ever happening to your business. Choose the correct technology as this has a direct impact on your business, as your commerce requirement is different to another and be safe.

Check out our other articles on security section.

How to Win a Customer

Essential Tools to Attract Customers in E-Commerce Businesses

Planning to invest in an online store anytime soon? If this is your new adventure, then it is crucial to understand how important it is to succeed without attracting clients to the business. Maintaining customers is not easy too. This task can be time-consuming and challenging. However, with the following tools, you will attract customers without spending a lot of money. To win a customer should be a priority for business owners.

Make your store beautiful

In online businesses, investors should understand the importance of having an attractive website.  This site serves as your store. When it is ugly, it will only drive your customers away.  As a modern businessman, you have to be aware that a client chooses to purchase your products and services just three minutes on your site. Experts say that the first impression matters a lot. When a visitor to your site is not impressed, then they will not buy any product. Most of the disappointed clients will not visit your store again. Your website is your online representation. Always try to make it professional and beautiful.

 Social media

Social media is a vital tool for any online business.  The social media platforms give people in business a channel for free promotions. Although you will have to pay if you are planning to publish ads, owning a social media account is free. These accounts come with a lot of benefits. If you want to take advantage of social media, you have to understand the importance of great content. With marvelous content, these activities will serve as the best marketing channels without any financial expenses. Here are easy tips to help you attract new customers using social media:

  • Engage your users: always ask them questions and ensure that you reply to their comments. This will be the perfect way to attract their attention.
  • Post regularly: if possible, post something on your social media platforms every day so that your customers do not forget about you. However, if you post content just because you must, it ends ups bringing a negative effect.
  • Use graphics: individuals who prefer to post with images get more engagements compared to those who do not.
  • Select the best channels for your online business. It is crucial to focus on Pinterest and Facebook because they always drive a lot of traffic to e-commerce businesses.

 Win a customer with customer care

Customer care means everything in any type of business in the modern times. As a businessperson, it is good to remember that there is no better promotion that your satisfied customers.  Always work hard to make the experience of purchasing from your store unforgettable in a positive way. A study conducted by Forrester indicates that most people will abandon an online transaction when the business owners do not address their concerns or questions in time. If you want to attract a large clientele, then you must reply to all their inquiries and comments as soon as you can.  Timely responses play a fundamental role in e-commerce transactions.

You should never underestimate the power of your customer care. Seventy percent of the clients will not come back if they feel that they are not treated well.  The customer service you give will determine if the customer will come back. Ensure that the client is completely satisfied by the services you are offering. This can be achieved by being nice, competent and helpful.

 Promos

It is a proven fact that everyone loves getting discounts and promos. Win a customer with some promotions. A study shows that the amount saved makes customers happy. The psychological mechanism in the process plays a vital role in the success of this strategy. Some companies propose free shipping their customers, and they end up attracting very many clients.

Discount coupons work efficiently too. These can be offered to the new customers because of making a purchase in the business.  It is important to award the most loyal companies in business by giving special offers. Your customers will feel appreciated and special, and they will come back in the future.

 E-mail marketing

Although email marketing is very cheap, it is one of the most useful tools to attract new customers in an e-commerce business.  A survey by Epsilon shows that a large group of people have a positive attitude to the online firms that send them different types of emails.  During the study, seventy percent of the respondents said that they remembered the emails received from companies whenever they went shopping.  The survey results confirm the benefits of email marketing to the online stores.  Experts recommend the following:

  • Send emails whenever you have promos and sales.
  • Let them know about concerning the arrival of new products by sending them an email.
  • Inform when customers purchase similar good and services. This will make them eager to make more purchases.
  • If you notice that some client has not been active in purchases for a long time, send them an email, offering a discount coupon to encourage them to revisit your site and make more purchases.
  • Always send tips or any stylizations that are related to the products and services. This is one of the tried and tested methods of inspiring clients and also make them visit your online website more times

Find out more about how to set up an email marketing campaign  and check out some tips for killer marketing campaign in our previous blog posts. Win a customer with some of our tips.

Consider the subscription business model

Subscription business model has proven to be one of the most effective ways of retaining customers. Experts say that online customers are the lazy consumers, and they always search for the convenient and quick ways to purchase new products. Businesspeople who sell the products that are used regularly used such as coffee, flowers or cosmetics, it is important to offer subscriptions.

 Show that you care

Always listen to your clients. Answer all their questions and try to exceed their expectations. This will be the perfect way to stand out from the competition. Show the customers you care by giving them the best online shopping experience.

E-commerce businesses have become very popular in the modern world.  Investors do not need millions of money for marketing so that they can attract new customers. The most crucial thing is always to be creative and use the right channels.

 

Essential Email Campaigns Every Ecommerce Business Must Have

Email marketing is considered to be an efficient and affordable way of growing a business and increasing ROI. According to a recent study, every one dollar spent on email campaign brings an average return of forty-five dollars. However, if you want to see these results, you must reach all your clients first. Fortunately, it is not rocket science to achieve this mission. Here are some of the email campaigns every e-commerce company should use to reach customers and increase sales.

New stock notice

If you want to drive more revenue in your business, then you have to encourage repeat purchases in your business. Experts say that it costs five times to get a new customer than it is to acquire a new one. The best way to encourage repeat purchases from clients is by keeping them updated when you bring in new products in your store. Whenever you have brought a new product, send the consumers an email.

Targeted Campaigns & Newsletters

Sending your clients email newsletters has always been considered to be a powerful method of keeping customers up to date with some of the latest promotions and products in your e-commerce company. This method is also perfect for making new customers come back and make more purchases.

What makes this newsletter efficient is the targeting used. When creating a newsletter for your clients, then it is important to keep in mind some practices so that you can win the heart of your customer. Always position the most important information at the top of the letter. Different studies show that attention drops as individuals read your email. Placing your information at the top will ensure that you have the highest clicks.

Review Request Email

Businessmen who have done well in online stores understand the importance of customer reviews on their sites. This is one of the proven ways of significantly increasing conversions in the business. Experts say that items with reviews have a ten percent higher conversion rate.

When a client purchases a product from your online store, it is always crucial to send them a special follow-up email, requesting them to leave a review of the item on your company website. This email marketing strategy is successful because of the single focus of the email. When writing a review request email to your clients, have the following in mind:

  • Always ensure that it is automated. It is possible to send a campaign manually after you make every purchase, but it will consume a lot of your time and resources. The most efficient way is to set up an automated email that will go automatically to all the customers making purchases from your store. This will make everything easier for you.
  • Offer your clients an incentive. Although most people will click your website and leave some comment even when they do not get an incentive, it is always paramount to offer something to motivate the consumer to leave a review. This can be achieved by

providing discounts on future purchases. The discount will encourage the client to make more purchases.

Birthday email

Birthdays are exciting times for everyone. During these days, almost everyone is willing to give themselves a treat. Did you know that sending an email to your clients on their birthday makes them feel special? Setting up an individual automated birthday email to your customers. Especially with a birthday offer will make the customer feel valued and part of the business. The gesture will also make the customers return to your store and make more purchases. To achieve great results when using this strategy, keep these practices in mind.

  • Automate the email always. It is impossible to manually try to send a birthday message to all your customer every year during their birthdays. It will be an organizational nightmare for your business. However, having an automated email campaign can work wonders. The email can serve the company for years.
  • Use beautiful images. If you want people to increase their desire for an item, then it is crucial to use beautiful imagery. Some of the modern most successful online stores have done well because they used professional shot images in their email campaigns. Whenever you are making a special offer to an individual on their birthday email, always include a beautiful image to capture their attention. The image will increase the motivation to get the offer you are giving.
  • Use an action oriented button copy. Many people in business use some genetic words on their buttons such as claim now. However, going for a term that is action oriented and focused like, Get your Chocolate Cake.

Abandoned Shopping Cart Email

Experts say that online shopping carts are abandoned sixty-seven percent of the time on different e-commerce sites. As a business person, never take this personally. Online shopping carts are abandoned for several reasons. However, there are ways of retrieving the forgotten shopping cart. Always send your clients an email shopping cart reminder. These reminder emails have worked effectively for most e-commerce businesses in the world.

Thank You Email

Consumer email campaigns are considered to be very effective. They are as simple as sending a thank you note. These type of emails are known to be the best way of building and maintaining healthy relationships with your online customers. Whenever you are creating these emails, it is always good to thank and praise them for purchasing your product or service. It is also crucial to appreciate the clients for leaving a review or subscribing to your services. We all love to be appreciated, so always show some gratitude to your customers and subscribers. This simple gesture will make them feel better and come back for more purchases.

Email marketing is one of the most powerful methods of online marketing. However, you must use it effectively if you want to get good results at the end of the day. Individuals who have used these campaigns in the past say that they increased their profits and sales significantly. Most of them retained their customers too.

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